PRODUCT DEVELOPERS

CONSUMER RESEARCHERS

BRAND MANAGERS

MARKET RESEARCHERS

SIMULACRA FOR PRODUCT DEVELOPERS

Explore infinite
permutations without
commissioning new  
research…right  from
your screen.

Look into your data, not at your data:
find solutions that work for your business
Request DemoPreview Platform
Request DemoPreview Platform

Expand Research, Evolve Faster.

Instantly update and enrich past consumer studies without new surveys
Integrate new knowledge  into existing studies without  running new, costly surveys.
Use Conditional Generation  to simulate expanded demo graphics, behaviors, and future  scenarios based on prior data.
Keep product insights up-to-
date with real-time  predictive modeling.

How Simulacra Works for

Product Developers

1

FROM HYPOTHESIS 
TO PRODUCT ROADMAP

Start with a “what if” scenario like “What if these new chips were  10% saltier—how could that boost sales?”

2

FROM INSIGHT TO INNOVATION
—IN REAL TIME

Simulacra Data Studio  will deliver as many respondents you  want—along with  granular insights from  your original source.

3

MODEL CONSUMER DEMAND— BEFORE YOU MANUFACTURE

Eliminate steps in your traditional development  cycle using your existing  data—its almost like a genie granting you  unlimited wishes!

CONSUMER-CENTRIC DEVELOPMENT

Reach the  
Unreachable

SCENARIO MODELS & SYNTHETIC DATA GENERATION

Create realistic simulations of customer behavior, aiding in testing  new products and features before market release.

CHASE EMERGING SIGNALS

Investigate new trends immediately, allowing for timely adjustments  in product development strategies

UNDERSTAND CONSUMER BEHAVIOR

See how changes in variables influence consumer preferences and  purchasing decisions, enhancing targeting strategies.

SAVE TIME BEFORE YOU SPEND IT

Predict, Test, and Win

TRANSFORM CONCEPTS INTO WINNERS

Find winning product versions fast—before you spend real money.

OPTIMIZE PRODUCT ATTRIBUTES

Perfect your formula without endless consumer testing.

PREDICT MARKET ACCEPTANCE

Know who'll love it before you launch it.

REDUCE THE RISK OF LAUNCH FAILURE

De-Risk Product Development

FAIL VIRTUALLY, SUCCEED PHYSICALLY

Test thousands of versions digitally—build only the winners.

ACCELERATE TIME-TO-MARKET

Skip the guesswork, launch what's guaranteed to work.

MAXIMIZE R&D ROI

Fund only the innovations consumers will actually want.

Related Media

Turn hypotheses into
product roadmaps

From insight to
innovation-in real time

Turn existing research into your fastest innovation engine

Accelerate smarter product decisions with Al-driven insights

Schedule a Demo Now

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