The World is Awash in Data. Why Isn't it More Usable?

Convert your research data into insights: model desired outcomes to make better decisions.

Don't be data rich and insight poor. Simulacra SDS is the only privacy-first, Causal AI-powered, Synthetic Data Platform for consumer & market research.
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Proprietary AI

Simulacra’s Causal AI is the leading technology for real-time synthetic data generation and causal scenario modeling.
Its Zero Shot approach is optimized to learn the inter-nested causal relationships in your consumer & market research data - without the hallucinations that plague other generative models.

Trustworthy
and Safe

Unparalleled Privacy and Security: Simulacra runs Isolated Single Tenant Containers

  • WE DON'T SAVE YOUR DATA: Refresh the page, close the browser, or let the system idle - your container and data is deleted and unrecoverable.


  • PRIVACY BY DESIGN: No data is ever saved, no data ever leaves your container, and your data is never used to train or update the AI for others.

Drive Accurate Predictions Through Causal AI Modeling

  • PREDICTIVE ACCURACY: Simulacra models causal relationships (e.g., “A 10% price increase causes a 15% drop in sales for Product B among millennials”), enabling businesses to predict the outcomes of specific actions with greater accuracy. Traditional data tools show correlations; Simulacra reveals causes.


  • DECISION INTELLIGENCE: Allow your team to test theories and assumptions through scenario models before risking real-world capital, time, and energy.


  • ROI FOCUS: Faster, more accurate predictions for better decisions.

Dramatically Reduce Research Costs

Simulacra significantly reduces the time and cost associated with data collection and analysis. Companies using Simulacra SDS reduce the sample sizes of new surveys by an average of 50%.
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The ability to conduct reliable and accurate research with 50% less data represents a paradigm shift in the efficiency of research. These gains enable more agile and frequent testing cycles, leading to quicker insights and more responsive decisions throughout the company.

Prototype Rapidly & Increase Speed to Market

  • GAIN EFFICIENCIES: More agile and frequent testing cycles

  • FASTER, QUICKER INSIGHTS: More responsive product development

  • RAPID GENERATION OF SYNTHETIC DATA enables faster decision-making and market response.

  • ACCURATE MODELING: Model effects and predictions on repeat purchase behavior, category spending, price sensitivity, and marketing campaigns.

  • REDUCE GUESSWORK: Adjust variables with conditional generation and test new hypotheses in real time.

Refresh Prior Research & Make it Immediately Relevant

  • UPDATE PRIOR SURVEY DATASETS with Conditional Generation to drive continuous product innovation by uncovering consumer insights

  • REBALANCE RESEARCH DATA: no need to over-recruit and under-sample. Just tell the AI the target factors and Simulacra will predict a whole new dataset.

  • REBALANCE COHORTS AND ATTRIBUTES for any existing dataset. Give your research data new life. Keep up with constant market changes even if your research data is aging.

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