About Jason

Jason Cohen is a recognized expert on the application of artificial intelligence to predict human sensory perception and preference. As the Founder & Former CEO of Analytical Flavor Systems (Gastrograph AI), Jason revolutionized how global food and beverage leaders develop market winning products, using AI to predict target consumer preference with unprecedented precision.

Today, Jason is actively shaping the future of AI-driven research, delivering keynote speeches at premier academic conferences and publishing cutting-edge studies that bridge AI, sensory science, and consumer behavior. His expertise makes him a trusted voice in the industry, regularly featured on podcasts, radio programs, and video platforms where he illuminates AI’s transformative power in modeling consumer choice, behavior, and preference-acquisition.

Jason also writes books about tea. Ask him about that sometime.

What are we doing here?

At Simulacra, we believe that understanding human behavior shouldn't be limited by data accessibility or analytical constraints. Our mission is to democratize causal predictive intelligence, enabling consumer and market researchers to explore the full spectrum of human possibility through synthetic data. By combining causal AI with synthetic data generation, we're building a future where researchers can move beyond historical data limitations to understand not just what is, but what could be.